Scope for Entrepreneurship in Digital Social Media Networks

On 31.10.2022 an expert talk was organized by the Entrepreneurship Development Cell of IT department and IIC on the topic “Scope for Entrepreneurship in Digital Social Media Networks”. The speaker for the session was Mrs. J.Priskilla Angel Rani AP/CSE, FXEC. This program was organized for II year B.Tech students. Totally 55 students and 1 staff participated in the session. The program was coordinated by Dr.L. Gandhimathi, EDC Coordinator of IT department.

The resource person explained the importance of Digital Social Media Networks and the role it plays in the present day situation globally. During her talk she insisted on the use of social media networks for increasing the Business Competitiveness and Better Targeted Marketing. She also discussed the role of social media which helps to engage the customers and offer the things they expect at the reasonable price which they can afford to buy the product or services. While explaining the scope of social media, she said that the social media has spread to almost every corner of the world. She said according to a survey, top businesses admitted 15-20% of their marketing budget for the social media advertising. From the survey report one can realize the importance and influence of social media. The session was an interactive one where the students were very participative in order to gather more information and to clarify their doubts.