Guest talk on Entrepreneurial Opportunities through Social Media Networks

On 11.05.2022 Entrepreneurship Development Cell of IT department and IIC organized a guest talk on “Entrepreneurial Opportunities through Social Media Networks” through offline mode. Dr.E.Manohar , Associate Professor, Dept of Computer Science and Engineering was the resource person. The programme was presided by Dr.J.B.Shajilin Loret and jointly coordinated by EDC director and IIC president Dr. Lourdes Poobala Rayen. This program was organized for I year B.Tech Information Technology students.

The resource person gave a detailed outline about the various social medias available like Facebook, Instagram and YouTube etc. He highlighted how the social media can be used for revenue generation. He also said that now a days most of the business establishments are making use of the social medias for giving information about their products and services to reach a greater number of audiences. At the same time, it has opened an innumerable opportunity to do business using the social media network. The social media networks are providing an opportunity to engage with existing customers and reach new ones while allowing them to promote their desired culture, mission, or tone. He further highlighted that social medias are typically used for social interaction and access to news and information, and decision making. He said that as the students actively interacted and the students were understanding the social media platform like Facebook, Twitter, LinkedIn, Instagram, YouTube, Pinterest, Snapchat it can be used for creating business connections also.

The session gave an eye opening for the students towards online business. The session was an interactive one where the students were very participative and clarified their doubts. 57 students participated in the session. The program was organized by Dr.L.Gandhimathi, EDC Coordinator of IT department.