Expert Talk On Entrepreneurial Opportunities Through Mobile App Development

On 7th ,November 2022 an Expert Talk on “Entrepreneurial Opportunities Through Mobile App Development” was organized by the Department of Computer Science and Business Studies in association with Entrepreneurship Development Cell at 3:00 pm. Dr. Thiruchelvi, Assistant Professor, Department of Computer Science Engineering, Francis Xavier Engineering College, Vannarpettai was the resource person and the program was coordinated by Dr. T. Manimozhi, EDC Co-ordinator & Professor of Mathematics of CSBS Department. 58 students and 1 staff member participated in the program.

The resource person explained the concept of entrepreneurship and the opportunities available to the engineering students in the area of Mobile App Development. While explaining the opportunities in the Mobile app development she said that mobile app is needed for any business whether big or small to survive in the today’s market conditions. Normally it is essential to keep a pace with marketing developments and consumer trends. The rise of the mobile application goes hand in hand with the rise of the smart phone. Consumers expect the business to be accessible 24/7/365 days a year.

The speaker also stated that Mobile apps also support direct messaging, these are push notifications and user specific messages. Customers must opt in to receive them but if they do they provide a great opportunity for targeted marketing. They can be notified instantly whenever there are special offers or promotions running and, as some apps can recognise where a customer is, you can personalise them too. Many businesses mitigate the cost of developing an app by offering it free to download with the expectation of a return on their investment through engagement with their app. The students can make use of the mobile app for earning income. The session was very much useful and the students interacted with the resource person.